Customer Relationship Management

A Customer Relationship Management (CRM) system is a corporate information system designed to automate CRM processes to increase sales, optimize marketing, and improve customer service. The system works by maintaining information on each customer, and a history of interactions with each, to establish and improve business procedures and subsequent analysis. The basic principles of CRM are:
  • Availability of a single database, which contains all information about previous and planned interactions with customers
  • Ability to use a variety of communication channels (voice, e-mail, events and meetings, registration forms on websites, advertising links, social media, corporate web chat, etc.)
  • Ongoing analysis of information collected about customers
  • Arrival at appropriate organizational decisions based on data derived from analysis
Applying these principles in practice provides continuous information support for any interaction with customers:
  • Company officers have ready access to complete information about customer contacts
  • Decisions can more easily be made on the basis of available customer information
  • Information about decisions made is preserved
MGX-TRADE offers CRM solutions for the following industries:
  • Banking
  • Insurance
  • Finance
  • Telecommunications
MGX-TRADE does not merely provide an adaptation of existing technologies to meet the needs of our customers. Rather, we provide a wide array of IT services, including consulting and technological support, opting for the most favorable technological framework for each project, and setting up a CRM solution based on the right platform.
To deliver the best possible results, MGX-TRADE exercises an integrated approach, in which we use a full range of IT solutions and services to effectively support each customer’s business:
  • Consulting
  • CRM application development and implementation
  • CRM rental
  • Application integration
  • Portal solution development
  • Software selection and purchasing assistance
  • Technical support
  • Training
This comprehensive approach allows MGX-TRADE to create scalable solutions that, given our customers’ business objectives, provide system efficiency and reliability.
MGX-TRADE offers solutions based on products from different CRM system manufacturers, all of which are world leaders in their field. Among them are Microsoft and Oracle. MGX-TRADE is a Microsoft Gold Certified Partner with Microsoft Business Solutions competency in deploying Dynamics CRM solutions. As such, MGX-TRADE provides a full range of services for CRM system implementation, and offers CRM solutions based on this technology. The collaboration between MGX-TRADE and Oracle allows us to combine our expertise in implementing CRM solutions with advanced technologies provided by Oracle. This collaboration ensures the most efficient interaction between MGX-TRADE and our customers.




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